RETHINK YOUR CONSUMER GOODS MARKETING STRATEGY
A BETTER WAY TO DELIVER INCREDIBLE RESULTS
In a market where discounts and special offers are the norm to shift product and increase retail visibility, pulling an alternative lever to price can feel like a risk. TLC has proven that there is better way to deliver incredible results for the biggest Consumer Goods brands on the planet.

COMPLEX CAMPAIGN OPERATIONS

Are you tired of legacy agencies with high fees, slow speed to launch, poor UX and limited data and insights? We can help you run slicker strategic campaigns using our COSMOS platform, delivering great results more economically.
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LIMITED RETAILER SUPPORT

The battle for secondary display visibility is fierce and retailers are looking to brands to offer greater purchase incentives. Our programs help you leverage that premium omnichannel presence and drive results without sacrificing margin.
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DATA CONSTRAINTS

Are your campaigns finishing with little data to show for it? Our propriety campaign platform COSMOS provides a one-stop solution to run your next program, capturing rich first-party data and unrivalled consumer insights.
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LOW LOYALTY IN A FICKLE CATEGORY

Building loyalty in a competitive market requires consumers to connect with your brand in a more meaningful way. TLC programs are proven to create more emotional connections than a discount through hyper-engaging experiences.
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LACK OF DIFFERENTIATION 

Standing out in a sea of sameness is essential but it can feel risky to step away from the herd. We deliver proven, differentiated and highly visible activations that bring your storytelling to life and resonate with your target consumers.
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OVER-RELIANCE ON DISCOUNTING

Are frequent price promotions and special offers shrinking your margins and damaging your brand? We offer a proven alternative to short-term discounts, using emotionally engaging incentives that drive sales and build loyalty.

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PAIN POINTS WE SOLVE

We have over 30 years' experience solving the following challenges in your sector:


We don’t just swap discounts for more engaging incentives – we help brands protect their margins and equity, while building longer-term customer loyalty. Our proven solutions change consumer behaviour, grow brand value and collect smarter insights.READY TO TACKLE YOUR CHALLENGES WITH TLC?
Get In Touch

Latest marketing resources
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PROVEN PERFORMANCE
See how we’ve helped brands like you achieve remarkable results.
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+6.4%
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million units sold 18 
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increase in sales+9%
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+20%

TLC enabled us to offer £5 dining credit on 18M packs, all within our marketing budget. 

– Pepsico

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Ready to achieve results of your own?
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WHY CHOOSE TLC FOR CONSUMER GOODS?

Forget generic programs – we tie promotions into your brand DNA, the problems you solve and why consumers should value you over the competition

BRAND-RELEVANT CONSUMER PROMOTIONS

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Communicating experience-based campaigns is very impactful – they are higher-value, hyper-engaging and visually inspiring.

ON-PACK & POS ACTIVATIONS

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Our solution gives consumers meaningful value with every purchase and are designed to keep them coming back for more. 

LONG TERM LOYALTY

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We tailor consumer incentives to reflect your “storytelling” and brand values, ensuring they resonate with your target audience in an authentic way

CUSTOMISABLE INCENTIVES

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Track and optimise programs in real time using a suite of data services available through COSMOS Insights, including a live view of performance. 

REAL-TIME DATA DASHBOARDS

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We can help you get the results you need from that must-win headline campaign or build something that delivers for you longer-term

SEASONAL CAMPAIGNS

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We help FMCG brands move beyond discounts to higher-value, more personalised incentives that deliver results and drive deeper engagement.Get In Touch
SEE THE IMPACT, READ THE INSIGHTS


See how we’ve helped global brands achieve incredible results. Read some of our latest FMCG articles.

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Read now
Private labels are stealing shelf share. Learn why discounts aren’t enough, and how experience-led value helps brands protect margin, win space, and rebuild loyalty.
The Rise of the Private Label and How Brands Can Fight Back
INSIGHT


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Read now
Discover how global brands leveraged powerful story-telling and experience-led rewards to drive sales, deepen emotional connections and protect margin.
TLC's FMCG Case Study Collection
CASE STUDY


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Read now
90% of FMCG decisions are emotional, not rational. See how tapping into nostalgia, joy, and connection drives sales and builds brand loyalty beyond price.
Understanding the Emotional Drivers Behind Consumer Choice
INSIGHT

LET’S TURN YOUR CHALLENGES INTO RESULTS.
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