Too many brands still confuse price with value. See how FMCG leaders are redefining value through experiences that drive loyalty, engagement, and long-term brand growth - without cutting margins.
BLOG: FMCG - Understanding the Emotional Drivers Behind Consumer Choice
Behind every purchase is an emotion. Learn how leading FMCG brands tap into emotional triggers - from nostalgia to belonging - to create stronger connections and inspire repeat purchases.
BLOG: FMCG - The Rise of the Private Label and How Brands Can Fight Back
Private labels are redefining value. Discover how FMCG brands can win back consumers through innovation, emotional storytelling, and rewards that go beyond price.
BLOG: Are your financial services customers loyal or just haven’t left yet?
Too many financial brands mistake inactivity for loyalty, while customers quietly slip away. Discover why engagement, not retention, is the real loyalty metric - and how you can drive real brand connection.
BLOG: Cash incentives – a quick win or a costly mistake?
Cash incentives attract customers - but do they stay? Discover why brands are ditching discounts for experience-led programs that build real loyalty and long-term value.
BLOG: How to Make Your Card Top-of-Wallet and Stay There
A customer stands at the checkout, phone in hand. They open their digital wallet, flick through their cards and then – tap. But it’s not your card they just used.
BLOG: From Cradle to Grave: How Banks Can Win at Every Life Stage
Imagine this – a proud parent opens a bank account for their newborn. They grow up, get their first Saturday job, and set up their own savings account. Then it’s time for university. So, they set up a student account, while having a part-time job on the side.
INFOGRAPHIC: 10 Stats every retail marketer needs to know
Traditional approaches aren't cutting through like they used to. These 10 statistics reveal where consumer expectations are headed and how retail marketers are responding. See the infographic.
BLOG: Your brand is everything - is it working hard enough?
Strong brands don’t compete on price. If discounts define your strategy, you might be undermining the very thing that makes your brand valuable. We explore how to make your brand work harder.
BLOG: 5 Ways to Fix Your Financial Services Marketing Strategy
Let’s be honest. When it comes to marketing, Financial Services has a problem. 60% of millennials are actively considering insurance, investments, and mortgages, yet most banks are still talking to Baby Boomers
BLOG: 10 Statistics Every Retail Marketer Needs To Know
Traditional approaches aren't cutting through like they used to. So here are 10 statistics that reveal where consumer expectations are headed, and how smart retail marketers are evolving in response.
Customer loyalty in Financial Services isn’t what it used to be. Consumers aren’t just shopping around – they’re actively switching. In fact, 1 in 4 customers switch their primary card every year. As neobanks redefine expectations, traditional players are rethinking how to stay relevant and reduce churn.
