The smarter way to promote without destroying margin.
FMCG marketers are under more pressure than ever. You’re expected to drive volume, prove ROI, and stay top-of-mind - all while defending brand equity and margin. With private labels gaining ground and shopper loyalty up for grabs, discounting has become the default tactic. But heavy promos erode long-term value, watering down why consumers should love your brand.
TLC offers a smarter way forward, complementing the occasional discount. We help brands and shopper teams deliver compelling, experience-led rewards that feel generous to the consumer but cost a fraction of their real value. The result? A scalable alternative to discounting that promotes your brand story, connects with consumer passions and stretches the value of your promotional budget further.
What if…
- A snack brand was able to offer £5 dining credits for every purchase on over 18 million packs - all within their marketing budget?
- A household brand was able to offer free kids’ admission to over 1000 national attractions for every single purchase, on over 15 million products?
- A personal care brand was able to offer a £30-£50 professional salon haircut for every two bottles of shampoo or conditioner purchased?
Didn’t think you could do that? Well, with TLC you can!
- Shift Volume Without Discounts.
Our campaigns deliver proven rate of sale uplifts and increased basket size - without slashing prices. - Fixed-Fee Pricing. Guaranteed Budgets.
We give you clear ROI at a cost-per-unit you can plan for - no hidden fees, no escalating costs. - Every Shopper Wins. Every SKU Delivers.
TLC lets you reward every shopper, not just a lucky few. That’s real value exchange, at scale. - We Do the Heavy Lifting.
From reward sourcing and microsite build, to fulfilment and compliance - we handle it all via our all-in-one platform, COSMOS.
Protect your Brand. Maximise Your Impact.
Book a discovery call to unlock the TLC Value-Cost Paradox for your brand.